This is essential for the long term growth of your website. Think of it as real/organic growth, in comparison to quick leads from Ads that eventually cap out. SEO stands for Search Engine Optimization, a needlessly confusing name but it’s quite simple. We make monthly improvements to your site’s pages to maintain a 95% crawl score, and post service area pages, articles and backlinks to spread your business across different searches on Google. Overtime this drastically increases the chance people find you when they search for info related to what you offer.